B.S. Marketing
Credit Hours
Max Transfer Credit
Class Type
100% online, 12-week courses
Next Start Date
Apr 1, 2024
Cost Per Credit

Showcase your strengths with an online marketing bachelor's degree

One of the most creative parts of business is marketing. In fact, some 1,500 executives say creativity is the number one leadership competency of the future. Yet there’s much more to marketing and communications than coming up with and talking about ideas. Leadership-level marcom transforms ideas into actionable and strategic plans that yield measureable results. Let Franklin’s online Marketing bachelor's degree program show you how to combine right-brain creativity with left-brain logic to maximum effect.

Program Availability

On Site

IACBE Accredited

Our program follows best-practice standards for business education.

Goal-Oriented Electives

Tailor your program by picking electives you're excited about.

Finish Faster

Transfer up to 94 previously earned college credits.

Real-World Practitioners

Learn best practice marketing from on-the-job professionals.

100% Online Classes

Earn your degree around your schedule.

Project-Based Curriculum

Learn from real-world projects in a experiential business environment.

Hybrid Skills

Combine both strategic and digital marketing in a single degree.

B.S. in Marketing Degree Overview

Connect business strategy to compelling marketing plans

To gain entry into or grow in this field, you need in-demand skills you can immediately put into practice. Franklin University’s transfer-friendly online bachelor's degree in Marketing equips you with a highly desirable skill set in these core areas: marketing strategy, market research, strategy and analysis, promotion, and digital advertising.

Through your Marketing degree coursework, you'll gain confidence in your abilities through a hands-on approach to all aspects of marketing, from developing strategic plans to executing tactics. 

Our highly relevant curriculum will expose you to current trends in social media, analytics, and consumer behavior, preparing you to add value to variety of industries and organizations.

Gain hands-on experience with project-based assignments

With application-oriented Marketing curriculum and project-based assignments, you’ll get practical experience in how the marketing function fits within other business disciplines. From case studies to your capstone project, you’ll be doing marketing work in a simulated business environment.

The capstone project prepares you to work cross functionally by teaming you up with students from other majors, including Human Resources Management and  Financial Management. Together, you’ll define a corporate strategy with you developing the marketing plan and ensuring integration and alignment with the overall business strategy.

Earn an accredited marketing bachelor's degree taught by experts

Credentialed practitioners and respected experts in marketing teach our relevant curriculum, so you’ll learn real-world lessons from their years of experience. And Franklin’s online Marketing bachelor's degree program is accredited by the International Accreditation Council for Business Education (IACBE), a leader in outcomes-based accreditation in business, so you know you’re earning a respected degree with value in the workplace.

Earn your marketing degree online from a university built for busy adults

Earn your degree on your terms by taking classes 100% online. Accredited and nonprofit, Franklin was built from the ground-up to satisfy the needs of adult learners. Our seamless transfer process and team of academic advisors will help ease your transition to becoming a student, while our flexible course schedules help to balance your education with work, family and life. Get started on your future today.

*Source information provided by Economic Modeling Specialists International (EMSI)

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B.S. Marketing Graduate

"I learned so much from my instructors at Franklin. Even now they continue to be great mentors as part of my professional network."

IACBE Accredited Program

The Ross College of Business at Franklin University has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE) located at 11960 Quivira Road, Suite 300, Overland Park, Kansas, USA. For a list of accredited programs please view our member status page.

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Future Start Dates

Start dates for individual programs may vary and are subject to change. Please request free information & speak with an admission advisor for the latest program start dates.

Spring 2024
Recommended Register By:
Mar 22
Summer 2024
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May 10
Summer 2024
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Jun 21
Fall 2024
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Aug 9
Fall 2024
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Sep 20
Fall 2024
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Nov 1
Spring 2025
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Dec 27
Spring 2025
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Feb 7
Spring 2025
Recommended Register By:
Mar 21

Your Best Value B.S. Marketing

Choose Franklin's accredited B.S. Marketing and get a high-quality degree that fits your life and budget. 

Keep the Credit You've Earned


On average, students transfer in 2/3  of the credits required.

Transfer MORE Credits, Pay LESS tuition*

Max Transfer Credits
Avg Transfer Credits
*$398 per credit, 124 Total Credits, 94 maximum transfer credits, 77 average transfer credits.

Have Credit? Save Time!


Previously earned credit saves you time toward your degree. 

Completion time is calculated based on full-time status and average transfer credits. 


Full-Time, One-Class-at-a-Time

Focus on one 6-week class at a time and maintain full-time status by taking 3 courses per term.

80% of the program can be completed by taking six-week course, one class at a time. 


Tuition Guarantee

Inflation-proof your degree cost by locking-in your tuition rate from day one through graduation.

Highly Recommended


98% of graduating students would recommend Franklin to their family, friends and/or colleagues.

Source: Franklin University, Office of Career Development Student Satisfaction Survey (Summer 2023)


B.S. Marketing Courses & Curriculum

124 Semester Hours
Fundamental General Education
English Composition
ENG 120 - College Writing (4)

In this course, students acquire the writing competencies necessary for completing analytical and argumentative papers supported by secondary research. A variety of assignments, beginning with personal reflections, build upon one another, as students develop ideas that respond to, critique, and synthesize the positions of others. Students systematize and organize knowledge in ways that will help them in all their courses. The course also emphasizes the elements of critical reading, effective writing style, appropriate grammar and mechanics, clarity of language, and logical and cohesive development. It culminates in submission of an extended, documented research paper.

MATH 215 - Statistical Concepts (4)

This course introduces you to statistics with applications to various areas. The course covers both descriptive and inferential statistics. Topics included are: sampling techniques, data types, experiments; measures of central tendency, measures of dispersion, graphical displays of data, basic probability concepts, binomial and normal probability distributions, sampling distributions and Central Limit Theorem; confidence intervals, hypothesis tests of a mean, or a proportion for one or two populations, and linear regression.

Choose either MATH 140 Introduction to Quantitative Reasoning or MATH 150 Fundamental Algebra as the prerequisite to MATH 215. Course can count as a University Elective.


6 credits from the following types of courses:
Two courses from the Science discipline. One course must have a lab component.

Social and Behavioral Sciences
ECON 220 - Introduction to Macroeconomics (4)

An introduction to economic theory involving the basic underlying causes and principles of the operation of an economic system. Emphasis is placed on studying the economy as a whole. Issues of inflation, unemployment, taxation, business cycles and growth are discussed in the context of the global economic system.

2 credits from the following types of courses:
Choose from the Anthropology, Geography, History, Political Science, Psychology, or Sociology disciplines.

Arts & Humanities

6 credits from the following types of courses:
Choose from the Art, English Literature, Fine Arts, Humanities, Music, Philosophy, Religion or Theater disciplines.

Additional General Education
PF 121 - Basic Learning Strategies (2)

This course prepares students to be successful lifelong learners both academically and in their chosen careers. Franklin courses require a high level of self-directed learning and focus on the skills required in the workplace and the classroom that are easily transferrable between the two environments. The course includes strategies for time management, goal setting, reading comprehension, and advancing communication skills, including the use of electronic tools to participate in virtual environments.

OR PF 321 - Learning Strategies (2)

This course prepares students to be successful lifelong learners both academically and in their chosen careers. Franklin courses require a high level of self-directed learning and focus on the skills required in the workplace and the classroom that are easily transferable between the two environments. The course includes strategies for advancing communication skills, including the use of electronic tools to participate in virtual environments. The assignments and activities in the course are created to closely simulate teamwork found in the workplace.

COMM 150 - Interpersonal Communication (4)

By using applied critical and creative thinking, students in this course will develop a set of communication skills that will enhance their personal and professional relationships and endeavors. This course will focus on skill development in key areas such as self, perception, listening, verbal messages, conversations, relationships, conflict management, persuasion, and presentation skills.

OR SPCH 100 - Speech Communication (4)

This basic public-speaking course intends to improve the student's ability to think critically and to communicate orally. Theory and practice are provided in various speaking situations. Each student is required to speak before an audience, but class work also involves reading, gathering and organizing information, writing, and listening.

ENG 205 - Business & Professional Writing (4)

This is an advanced composition course focusing on writing for business and professional purposes. Students will review the writing conventions commonly expected within business and professional environments, as well as strategies for analyzing rhetorical situations within those environments. Coursework includes analysis, revision, and research exercises, as well as substantial practice in composing business correspondence. The final project is an extensive, researched business proposal developed in stages and presented to the class. Students will be encouraged to relate course materials to their major programs and workplace experiences.

Major Foundational
ACCT 202 - Financial/Managerial Acct for Non-Majors (4)

This course is an introduction to financial and managerial accounting. It is designed for non-accounting majors. Financial accounting emphasizes how general purpose financial statements communicate information about the business's performance and position for users external to management. It emphasizes how the accountant processes and presents the information. The course also examines the major elements of the financial statements. The managerial accounting portion of the course studies internal reporting and decision-making. The course assists those who wish to learn "what the numbers mean" in a clear, concise and conceptual manner without focusing on the mechanical aspects of the accounting process.

BSAD 220 - Business Law (4)

A study of the everyday legal problems encountered in business with emphasis on the areas of legal procedure, contracts, agency, employment law, business organizations and torts, with cases relating to these and other areas.

ECON 210 - Introduction to Microeconomics (4)

An introduction to economic theory involving the examination of how decision making by firms and individuals is shaped by economic forces. Emphasis is placed on demand, supply, market equilibrium analysis, and basic market structure models. The invisible hand as the driving force for economic decisions as well as market externalities are discussed. The class concentrates on providing a balanced approach to studying economic agents' behavior and the global implications and outcomes.

FINA 301 - Principles of Finance (4)

This course is designed to survey the field of finance and provide the foundation for more advanced finance coursework. Topics include sources of business and financial information, financial statement analysis, the time value of money, the nature and measurement of risk, financial institutions, investments and corporate finance.

MGMT 312 - Principles of Management (4)

This course explores the basic concepts and processes of management. Students will explore the functional roles and processes of planning, leading, organizing, and controlling comprising the manager role. Students develop skills related to the manager function that are required in today's competitive environment.

MKTG 300 - Marketing (4)

Theory, strategies and methods are foundational to the informed practice of marketing. Students investigate the importance of marketing to an organization or cause, the interrelationship of the difference phases of marketing, the marketing of goods versus services, analysis and identification of markets, pricing strategies and digital marketing tactics.

Completion of ACCT 215 - Financial Accounting & ACCT 225 - Managerial Accounting can fulfill the ACCT 202 requirement.

Major Area Required
MKTG 320 - Advertising & Promotion (4)

A study of fundamental principles and practices of advertising that emphasizes the development of a creative strategy and the decision-making process for the recommendation, implementation, and evaluation of a promotional campaign in support of the organization's strategy.

MKTG 330 - Marketing Behavior (4)

An understanding of consumer decision processes is developed through application of the behavioral sciences. Organizational decision-making processes are also considered. The implications of these processes are also considered in relation to marketing, organizational strategies, and decision-making.

MKTG 332 - Marketing Research (4)

Students develop an understanding of the theories and techniques of planning, conducting, analyzing and presenting market studies. Students will study different methodologies with emphasis on primary research including questionnaire design.

MKTG 340 - Digital Marketing (4)

Students investigate and evaluate various digital marketing and communication strategies and tactics. An emphasis is placed on critical evaluation skills, as well as social media, search marketing, websites, email, and the evaluation of digital marketing initiatives. Students create a full digital marketing plan for a real-world company.

MKTG 495 - Integrated Marketing (4)

This course serves as the capstone for the marketing academic area as well as a bridge to the marketing profession. Three major components comprise the course: the analysis of a contemporary marketing case, evaluation of alternative marketing strategies and the preparation of a comprehensive marketing plan for a client. Note, this course has proctored exam(s).

Major Electives

At least 16 credits from the following courses:

MKTG 345 - Social Media Marketing (4)

In this course, students will explore and experience the techniques for integrating Social media marketing as an integral component of a robust digital marketing campaign. Through an investigation of tools which include Internet forums, message boards, blogs, wikis, podcasts, picture sharing, video sharing, and social networking, students will have the opportunity to create and present a written plan for achieving business goals through the use of a social media marketing campaign. Also, by actively engaging in a hands-on simulation, the student will see the results of their social media marketing decisions.

MKTG 410 - Marketing Internship (1-4)

This course provides qualified students with an opportunity to receive academic credit for supervised professional training and experience in an actual work environment. This Internship is an ongoing seminar between the student, the faculty member and the employment supervisor. It involves an Internship Application and Learning Agreement, periodic meetings with the faculty representative, professional experience at a level equivalent to other senior-level courses and submission of material as established in the Internship Application and Learning Agreement. Participation cannot be guaranteed for all applicants.

MKTG 415 - Search Engine Marketing (4)

In this course, students will learn the components of search engine optimization and evaluate the processes that bring websites to the top. Students will also learn how to choose the best keywords and phrases to target and how to monitor and maintain successful search engine rankings for those keywords.

MKTG 435 - Digital Marketing Analytics (4)

In this course students will explore the process of analyzing the Internet Data that is obtained from Google Analytics. Marketers want to know if their websites are attracting visitors and whether or not their investment is paying off. With web analytics, you can identify website trends. You will also understand how visitors interact with your website. You can identify the navigational paths or problems that prevent visitors from completing their conversion goals. By segmenting visitors, you can also find out how profitable your search marketing campaigns are across search engines.

MKTG 450 - Global Marketing (4)

A course in marketing theory and methods as they apply to world markets. Among the topics discussed are: the importance of linking international marketing with the overall strategy of the business while examining the impact of cultural, political and legal issues and the economic differences in global strategies. Emphasis is placed on developing the marketing mix appropriate to various international global environments.

MKTG 480 - Special Topics in Marketing (1-4)

A variable content classroom course in Marketing in which students pursue topics or subjects of current interest that are not part of the regular curriculum. A specific course description will be published online in the Course Schedule for the trimester the course is offered.

COMM 105 - Digital Design (1)

This course starts with principles of good design relevant for print and ends with active learning through the prepress creation of professional communication items like fliers, posters, and brochures. It includes digital prepress techniques and orientation to software used by industry practitioners for layouts. Please note that access to the Adobe Creative Cloud version of InDesign is required for this course.

COMM 107 - Intro to Web Presentation & Publishing (1)

This course is an introduction to the use of Open Source Content Management Systems (CMS) for creating Web sites. It will provide students with the basic knowledge required to design, build, and maintain an informational Web site.

COMM 241 - Media Design (3)

This course teaches the theories and practices of typography, headline writing, visual design principles, and layout for professional communication in traditional and new media formats. Practice in content selection and editing is also included.

GRPH 210 - Fundamentals of Graphic Design (4)

In this course students will explore the fundamental principles and creative process of graphic design. An emphasis is placed on visual problem solving skills and the creative and aesthetic aspects of traditional graphic design. The course also explores the implications of traditional graphic design in a digital format. NOTE: This is a technology course, in a technology program, and it requires the purchase of software that may be used in subsequent courses as well as being suitable for commercial work beyond completion of degree studies. For specific software requirements, consult the course syllabus.

GRPH 310 - Advanced Graphic Design (4)

In this course, a strong focus is placed on preparing students to effectively communicate ideas and information to business and consumer audiences through graphic design. Students will learn to apply these principles using traditional methods supported by computer technology.

IMD 300 - Digital Media Design (4)

This course explores motion graphic design using Adobe After Effects. The focus will be on creating video that can be used in interactive media projects, web sites, and social media contexts. The course examines common practices and methods of creating professional quality media using current technologies. Students work individually and in teams to design, develop, and implement digital media for projects.

IMD 450 - Interactive Media for Advertising (4)

This upper-level Interactive Media Design course provides practical application and experience in the creation of digitally mediated communication for advertising purposes. The course provides students with the knowledge and experience to design interactive media used in advertising to satisfy marketing objectives. The course provides hands-on experience conducting a needs analysis, followed by the design of a suitable advertising innovation, and ending with the implementation of a solution. Students utilize computer software and technology to present text, graphics, video, audio, and animation in an integrated way to produce interactive marketing materials.

PBRL 325 - Public Relations (4)

A course in the technique of establishing and maintaining public relations with an examination of the public relations functions of some of the large concerns. Exercises in practical application of public relations techniques are included.

PBRL 445 - Public Relations & Promotional Strategy (4)

In this course students will research, develop, and implement persuasive public relations campaign strategies appropriate to corporate, governmental, and/or not-for-profit organizations. This advanced course is designed for professionals who require specialized skills in public relations and promotional communication.

GRPH 200 - Digital Image Design, Editing, and Compositing (4)

This course provides students with instruction in graphic and image editing software that is widely used in the photography and graphic design fields. The hands-on projects will use image editing tools, selections, layers, color adjustments, local and global tonal adjustments, shapes, and filters to enable students to be able to understand current postproduction techniques for both photography and graphic design applications. These skill sets are basic digital literacy skills for today?s creative workers, and this will be a necessary support for GRPH 210 and GRPH 317.

Students may take a graduate level course to fulfill requirements in an undergraduate program. Please review the academic policy and speak with your academic advisor for more details. Students should select an introductory level graduate course, e.g. MGMT 707 or MCM 707.

University Electives

28 credits from the following types of courses:
Any undergraduate courses offered by the University except developmental education courses.

Additional Requirements

All students are required to pass College Writing (ENG 120), and either Basic Learning Strategies (PF 121) or Learning Strategies (PF 321) prior to enrolling in any course at the 200 level or above. Students who enroll at Franklin with 30 or fewer hours of transfer credit are required to pass PF 121 Basic Learning Strategies in place of PF 321 Learning Strategies. Interpersonal Communication (COMM 150) or Speech Communication (SPCH 100) must be taken prior to enrolling in any course at the 300 level or above. Students must also meet the University algebra competency requirement.

Academic Minors

Personalize your degree with a minor. Explore available minors, learn how minors can benefit you, and find out what requirements you must meet to earn a minor.

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B.S. Marketing Program Details

Chelsea W.

B.S. Marketing '21

"This journey through college has allowed me to evolve into a strong independent person today."

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Marketing Career Opportunities

Account Executive

Account Executives cultivate and maintain profitable and satisfying client relationships, seek out new business opportunities, and sell a company’s products and services.

Digital Marketing Analyst

Digital Marketing Analysts assess web analytics against business objectives and key performance indicators (KPIs), report findings, and make strategic optimization recommendations.

Digital Media Director

Digital Media Directors lead the activities of online marketing programs, including branding, direct response, e-commerce, and customer engagement and retention strategies.

Internet Marketing Director

Internet Marketing Directors lead and manage online marketing programs and activities, devising strategies to build brand or organizational awareness, and increase customer engagement, acquisition, and conversion.

Marketing Director

Marketing Directors plan, implement, and monitor marketing and sales activities in support of customer acquisition and retention efforts.

Promotion Coordinator

Promotion Coordinators collaborate with advertising, sales, and public relations managers to develop programs, materials, and special events that generate interest and awareness of an organization’s products and services.

SEO/SEM Manager

SEO Managers establish effective search strategies and programs, such as keyword research, on-page optimization, and link building, to optimize organic and paid result

Social Media Strategist

Social Media Strategists help plan the goals of social media initiatives by providing content and timely response to fans and followers, and by implementing and monitoring campaigns across a variety of platforms.

Marketing Career Outlook


From 2021-2031, jobs in Marketing are expected to increase by 11%

All Occupations

2,677,284 jobs
2,972,685 jobs
Show Details >

Advertising and Promotions Managers

26,084 jobs
27,343 jobs

Marketing Managers

392,491 jobs
435,011 jobs

Sales Managers

555,524 jobs
613,422 jobs

Market Research Analysts and Marketing Specialists

931,353 jobs
1,123,605 jobs

Source information provided by Lightcast.

Marketing Degree Knowledge & Skillsets

Gain in-demand skills sought by employers with curriculum that teaches you:

Get College Credit for What You Already Know

The certificates and training listed below are relevant to this degree program. Search our database to view pre-evaluated credentials and see how a license, certification or professional training saves you time and money toward your degree.

Marketing Degree Frequently Asked Questions

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